About Callout
Built from a passion for bodybuilding, driven by technology
Callout was born at the intersection of two worlds: strength training and software engineering.
I'm passionate about bodybuilding and experienced in building digital systems, and I saw a chance to bring the two together.
Coaching is about much more than writing workout plans. It involves understanding the athlete, monitoring progress, adapting to challenges, and making informed decisions consistently.
Yet that work often ends up scattered across messages, spreadsheets, photos and apps that don't talk to each other.
I wanted to build something better.
Why I started Callout
Callout gives coaches the tools to spend their time on their athletes.
A coach should be able to understand an athlete's progress without searching through multiple platforms. An athlete should know what to do next, understand their progress, and stay connected to their coach.
Callout brings training, nutrition, check-ins, progress tracking, communication, and specialist AI coaches into one connected experience.
It is built to support human coaches.
What we believe
- 01
The athlete comes first
Every feature should help athletes understand their progress and move toward their goals.
- 02
Real progress needs meaningful data
Decisions should be informed by reliable information, measurable results, and the athlete's individual circumstances.
- 03
Technology should work for the coach
AI can support learning, organization, and decision-making. The relationship between coach and athlete remains essential.
Our mission
To build a connected coaching platform where athletes feel supported, coaches work more effectively, and technology makes progress easier to understand
A New Standard in Bodybuilding & AI-Powered Coaching
Apply as a coach, or see what the app does for athletes.