The product

One platform for the athlete and the coach

Callout is an iPhone app for athletes, a dashboard and app side for coaches, and a staff of eight specialist AI coaches between them. Every check-in, plan, photo and message lives in one place.

For athletes

The app that runs your day

Use it free on your own, or with a coach who sees what you share.

  • Daily check-ins

    Weight, photos and biofeedback in one daily check-in.

  • Progress you can see

    Weight trends, measurements and photos side by side.

  • Meals and calories

    Log your meals. With Premium, a photo of your plate is read into calories and macros.

  • Today's plan

    The training your coach wrote, on the day it is due.

  • The Posing Room

    Live posing analysis with Premium, pose by pose.

  • Water, sleep, journal

    Reminders and streaks that keep the basics on track.

  • Kibo, your assistant

    Answers questions about the app and keeps check-ins, water and your journal on track.

  • Eight AI coaches

    Specialists in training, prep, posing, nutrition, mobility and more.

For coaches

A dashboard built around your roster

Run your athletes on the web, or from the coach side of the app.

  • Your roster

    Every athlete with days to show, the last check-in and unread messages.

  • Check-in review

    This week's photos beside last week's, next to the numbers they came with.

  • Plan builder

    Write training plans and publish them straight to the athlete's app.

  • Exercise library

    Your own exercises with pictures and video links.

  • Messaging

    One thread per athlete, with photos and documents attached.

  • The coach app

    Your athletes and their plans, wherever you are.

Built for health data

Stored in the EU, shared only with consent

  • Hosted in the EU

    Check-ins, photos and body metrics are stored on infrastructure in the EU.

  • Consent first

    AI coaching starts only with the athlete's explicit consent, and it can be withdrawn at any time.

  • Export and deletion

    Every athlete can have their data exported or deleted on request.

Bring your coaching into one place

Apply as a coach, or see what the app does for athletes.