The product
One platform for the athlete and the coach
Callout is an iPhone app for athletes, a dashboard and app side for coaches, and a staff of eight specialist AI coaches between them. Every check-in, plan, photo and message lives in one place.
For athletes
The app that runs your day
Use it free on your own, or with a coach who sees what you share.
Daily check-ins
Weight, photos and biofeedback in one daily check-in.
Progress you can see
Weight trends, measurements and photos side by side.
Meals and calories
Log your meals. With Premium, a photo of your plate is read into calories and macros.
Today's plan
The training your coach wrote, on the day it is due.
The Posing Room
Live posing analysis with Premium, pose by pose.
Water, sleep, journal
Reminders and streaks that keep the basics on track.
Kibo, your assistant
Answers questions about the app and keeps check-ins, water and your journal on track.
Eight AI coaches
Specialists in training, prep, posing, nutrition, mobility and more.
For coaches
A dashboard built around your roster
Run your athletes on the web, or from the coach side of the app.
Your roster
Every athlete with days to show, the last check-in and unread messages.
Check-in review
This week's photos beside last week's, next to the numbers they came with.
Plan builder
Write training plans and publish them straight to the athlete's app.
Exercise library
Your own exercises with pictures and video links.
Messaging
One thread per athlete, with photos and documents attached.
The coach app
Your athletes and their plans, wherever you are.
Built for health data
Stored in the EU, shared only with consent
Hosted in the EU
Check-ins, photos and body metrics are stored on infrastructure in the EU.
Consent first
AI coaching starts only with the athlete's explicit consent, and it can be withdrawn at any time.
Export and deletion
Every athlete can have their data exported or deleted on request.
Bring your coaching into one place
Apply as a coach, or see what the app does for athletes.

